About

Who am I?

Brandon Serio, The Firefighter's Coach

NSCA TSAC-F Certified | Built for the Fire Service

I didn't get into coaching to build athletes who look good on Instagram.

I got into it because firefighters are dying, not in flames, but from the physical demands of a job that never stops asking more of their bodies. Heart disease. Injury. Burnout. A lack of preparation that costs careers, and sometimes lives.

I'm Brandon Serio, a strength and conditioning coach, NSCA Tactical Strength and Conditioning Facilitator (TSAC-F), and the founder of Ignite Athletic Performance. My entire focus is on one thing: making firefighters job ready.

What I Do Differently

Most fitness programs weren't built for firefighters. They were built for bodybuilders, weekend warriors, or general athletes and then repackaged with a fire helmet on the cover. That's not what I do.

Every Ignite program is designed around the real physical demands of the fire ground and the unpredictable exertion, the PPE load, the cardiovascular stress, the shift schedule that makes consistent training feel impossible. I've studied the science, earned the credentials, have first hand experience and built the programming to match.

Who This Is For

Whether you're a new recruit, a probie stepping into the station for the first time, a seasoned firefighter who's been away from the gym, or a crew that wants to train as a unit, Ignite has a program built for where you are and where you need to be.

  • MCS — Back to basics. Built for firefighters new to lifting or returning after time away.
  • High Rise — Increase your max VO2. Your engine determines how long you last.
  • Shift Work — Three strength days, three conditioning days. Built for the firefighter who's already in the gym and ready to train with purpose.
  • The Standard — Team training on TrainHeroic. One program. One standard. The whole crew.

The Mission

The fireground doesn't grade on a curve. Neither do I.

Ignite Athletic Performance exists to close the gap between the physical standard your department requires and the level your body is actually operating at. Every program, every rep, every session is built with one goal, to make you more capable, more resilient, and more ready.

Your crew is counting on you. Let's make sure you're ready.

 

 

Ignite Athletic Performance is run by Brandon Serio, NSCA TSAC-F certified strength and conditioning coach based in the United States.